How to Land Clients as a Freelance Video Producer
You like making videos and you’ve gotten rave reviews on your work. Check ✅. So how do you take it to the next level? How do you turn your hobby into a business that not only fuels your creativity and passion, but also your bank account? Building your client base as a freelancer can come in as many different forms as you can imagine, but let's look at some of the most common: word of mouth, networking, and self promotion.
1. Word of mouth is an incredibly powerful method for sourcing work as a freelance video producer. How it works is very simple. No matter how small the project, focus on delivering exceptional quality, and be confident, respectful and grateful with your clients. The next time video production comes up around them, which will sooner than you think, they will be more than willing to praise your name and connect you with your next client. Additionally, your friends can quickly become your biggest promoters of your business and can lead to introductions to your next client, so be sure they know that you are growing your freelance video production business and open for work!
2. Networking is very similar, but often involves people that you do not know directly. If you are a cinematographer who actually shoots video content in addition to editing, you should especially be prepared to take full advantage of the network effect. Each time you go out on a shoot, bring a business card. Be prepared to talk to your next client, while working for your current client. Don’t be surprised if someone sees you working with a camera, and approaches you with an opportunity. These are the moments that freelancers who work exclusively through an online marketplace like Fiverr.com miss out on, so be prepared to take advantage of these opportunities.
Networking can also come in the form of attending events that cater towards either your desired clientele, or other video producers who might hire you on a shoot. Both connections are equally valuable to make and can lead to opportunities down the road. The important thing here, is that you build a network of people around you, who are doing work that you want to be a part of. Don't be afraid to reach out to those people and put yourself on their radar. Set up coffee meetings or a video or phone calls. Be bold and build connections with prominent clients and people in your industry.
3. Last but certainly not least is self promotion. One of the most effective methods of self promotion is posting your work or “behind the scenes” of your work to social media. Posting to social media allows friends, family, clients and future clients to get to know you as a leader in your space, and, when the moment comes to hire you for your services, you
will be top of mind. It takes time and energy to produce this social media content in addition to all the work you will be landing at this point, but stick with it, as it can be one of the most effective ways to build a reputation for both yourself and your business.
As you build your freelance video business, you will want to find ways to simplify and speed up your daily tasks. One task you will find yourself doing quite a lot is invoicing and keeping track of who has paid you and who hasn't. As you work with larger and more established clients, you will find that collecting payment gets easier, as they will typically have dedicated accountants who make sure your invoice gets paid within 30 days. But what about all the transactions that lead up to landing those big contracts? The kind of projects where you shoot a video for a friend, a music video for a local band, or promotional videos for local businesses? Traditional invoices in these cases can actually lead to more headaches than you would expect. You may find yourself spending unnecessary time sending follow up emails trying to get that invoice paid. Thats where Rudder can help.
Rudder is a simple way to make sure that you get paid for your work the moment your client receives it, without all the hassle of invoicing and following up. How it works is simple, you just upload the finished video, request the money, and send it to your client. In order for your client to download the video from Rudder, they will first need to pay you through our simple and secure checkout window. Rudder will automatically collect payment for you before delivering your work. It's a beautiful thing to have all that happen in the background with a click of a button.
Many invoicing tools will charge you 3% if your client pays with a credit card, but Rudder's fee will always be 1% plus 99 cents, no matter what payment method your client uses. Payments you receive will automatically hit your bank account a few days later.
If you want to explore Rudder, you can create your free account here.
Good luck building your business, and remember, your business and brand are only as good as people say they are, so never underestimate the power of "word of mouth" marketing. Always focus on delivering a quality final product to the best of your abilities, always be courteous and polite to your clients, and always thank them for their business. If that is all you do, when you ask them to pass along your name the next time someone needs video work, you are sure to land another gig. From there, you can decide how much effort you want put into promoting your business, and how fast you want to scale.